Offer a Valuable Incentive: If you’ve been into Internet marketing even for a while now, you should know that a popular way to get people to give away their contact information and opt-in to your email list is offer them an incentive. While is seems almost bribery to get them on your list, it is an old strategy that continues to work like a charm.
You do want to offer an incentive that has good value because there is high competition on the Internet today. You might get a few people subscribing if you offer something like “an amazing report”, but you are not going to have thousands of people eagerly signing up. Offering a value-oriented incentive to your prospects will allow you to benefit the most from of this method. To find out if you are on the right track after you create your incentive, you should ask yourself “Will people be willing to buy this”? Does it really offer value?… If the answer to this question is yes, then go ahead with it.
Access to Premium Content: Once couldn’t possibly get through everything on the Internet, because even though most of it is free, it is continually evolving and growing with new information and content daily. As fantastic as it is is to have infinite amounts of information available through your finger-tips, there is an inherent problem with that. Trying to sort through all the information available and find what you exactly need is like looking for a needle in a haystack! You can use this very opportunity to reel in more opt-in subscribers to your list. An easy way to do this is to simply password protect a page where you have put valuable content which then becomes your premium content. In order to gain access to this premium content, people will need to subscribe to your list; it’s win-win situation!
Have a Monthly Contest for Subscribers: People love taking part in contests, especially when they get to win gifts that are relevant to them. A way to increase the subscribers on your list is to offer a monthly contest where all subscribers who sign up to your opt-in email list get to take part. audience. For instance, if your newsletter is about “dog training”, you can’t give away an eBook called “Programming for Dummies” – you have to ensure that your gift is appealing to your subscribers or else
You need to work as hard to retain your subscribers as you do to gain new ones. In conclusion, from the above article it becomes clear that increasing the number of people that sign up for your opt-in list is not that difficult – it’s just a matter of approach.